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Table of Contents


Introduction 1

1 The X Factor 6

2 Select the Right People 12

3 Start Them Strong 18

4 Communicate Clear Expectations 23

5 Practice Participative Management 28

6 The Four Factors of Motivation 34

7 The Three Rs 40

8 Install Management by Values 46

9 Practice Management by Objectives 52

10 Use Management by Exception 57

11 Apply the Pareto Principle 61

12 Be a Teacher 67

13 Train and Educate Continuously 71

14 Insist on the Zero Defects Principle 76

15 Introduce Quality Circles, Quality Teams 82

16 Practice Brainstorming Regularly 87

17 Become a Mentor 93

18 Lead by Example 98

19 Listen to Your Staff 103

20 Remember the Friendship Factor 109

21 Create Motivational Magic 114

Index 117

About the Author

BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.


"In a pocket-size book, you and your staff can get and stay motivated...a great addition for your business library." --Barbara Weltman, Big Ideas for Small Business newsletter
"This is an exceptional book and one that you should not do without... you can change your management career for the better. I guarantee it." --PCB007.com
..".provides 21 of the fastest, most powerful methods ever discovered for increasing the effectiveness of any individual or group." --Support Industry.com
..".one of those books that is just filled with common sense basics...Everything you need to help you to motivate your people is right here in this little book." --The Representor
"Quick to browse yet brimming with a lifetime's worth of wisdom. Motivation is highly recommended." --The Midwest Book Review
"A new multi-volume series of pocket-sized, hardbound books interweaves nuggets of wisdom from Tracy with engaging real-life examples and practical tools, tactics and strategies." --Sales & Marketing Management
..".each chapter is a brief essay of a proven strategy for improving productivity." --School Administrator

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