Acknowledgements; List of tables; List of figures; Preface; Part I. Understanding NGOs: 1. Classifying NGOs: definitions, typologies and networks; 2. The emergence of NGOs in the context of business-government – societal relationships; 3. The emergence of NGOs in the context of ethical and institutional complexity; Case illustration: genetically modified organisms, social movements and NGOs; Case illustration: protecting the people: environmental NGOs and TXU energy; Part II. NGO Advocacy Campaigns: 4. NGO campaigns against corporations and (de-) legitimacy; 5. How do they do it? Understanding the power and influence of radical advocacy NGOs; 6. NGO campaign types and company responses; Case illustration: PETA and KFC; Case illustration: Coca-Cola in India; Part III. NGO-Corporate Engagement: 7. Corporate–NGO engagements: from conflict to collaboration; 8. Globalization, multinationals and NGOs: the next wave; Case illustration: conflict diamonds; Case illustration: Unilever in Indonesia; Case illustration: microfinance and poverty reduction; Part IV. The Future of Corporate-NGO Relations: 9. The future of corporate-NGO relations; Index.
This book focuses on the dynamic interactions, both conflictual and collaborative, that exist between corporations and NGOs.
Jonathan Doh is the Herbert G. Rammrath Chair in International Business, founding Director of the Center for Global Leadership, and Associate Professor of Management at the Villanova School of Business. Michael Yaziji is Professor of Strategy and Organizations at IMD.
'No major multinational today can ignore NGOs or the tremendous
threats and opportunities they represent. With this book, Yaziji
and Doh have provided the authoritative volume on the topic, filled
with insights and illustrative case studies. I highly recommend
it.' Peter Brabeck-Letmathe, Chairman of the Board, Nestlé SA
'This book is the most comprehensive and insightful book on NGOs
and NGO-corporations to date. It is essential reading for
executives, students and thought leaders wanting to make sense of
the rise of NGOs and to better understand how to respond to them.'
Antony Burgmans, Former Chairman and CEO, Unilever
'From environmental groups to social justice activists to consumer
advocates, NGOs have become critical stakeholders with important
business strategy impacts for almost every industry and every
company. In NGOs and Corporations, Yaziji and Doh map this terrain
with breadth and insight … a must-read for corporate leaders
everywhere.' Dan Esty, Hillhouse Professor, Yale University
'NGOs and Corporations is a comprehensive, thoughtful and
well-grounded contribution to an important and timely topic. It is
a valuable contribution to the evolving literature on NGOs and,
particularly, their complex relationships with business firms.'
Stephen J. Kobrin, William Wurster Professor of Multinational
Management, The Wharton School, University of Pennsylvania
'A useful and comprehensive analysis of the complex and changing
relationships between corporations and NGOs.' Sir Mark
Moody-Stuart, Chairman of Anglo-American and ex-chairman of Royal
Dutch Shell
'This book fills an important gap in our understanding of an
increasingly important dimension of business-society relations. Its
case studies and analytical framework provide a valuable overview
of the dynamics of NGO-firm conflict and cooperation.' David Vogel,
Solomon P. Lee Distinguished Professorship in Business Ethics,
Stanford University
'No global business executive can afford to ignore or not fully
understand NGOs in the twenty-first century. Yaziji and Doh have
written a seminal book that helps to explain the unique nature of
NGOs and provides an excellent how-to approach to collaborating
effectively with them. It is a must-read for any truly global
business executive.' Michael D. White, Vice Chairman, PepsiCo
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