Laura Sebastian-Coleman, Data Quality Lead at Aetna, has worked on data quality in large health care analytic data warehouses since 2003. Laura has implemented data quality metrics and reporting, launched and facilitated data quality working groups, and contributed to data consumer training programs. She has led efforts to establish data standards and to manage metadata for large analytic data warehouses and big data environments. In 2015, she received IAIDQ's Distinguished Member Award in 2015. Named DAMA Publications Officer in 2015, she was production editor for the DAMA-DMBOK2 for which she received DAMA International's prestigious annual award for Outstanding Service to the Data Management Profession in 2018. She is also author of Measuring Data Quality for Ongoing Improvement (Morgan Kaufmann, 2013).