Chapter 1: Introduction - Why do you want to do a startup
anyways?
Chapter 2: Failing To Start – What’s stopping you?
Chapter 3: Your Idea Sucks – How would you know?
Chapter 4: Failing to Launch – Again, what’s stopping you?
Chapter 5: Nobody Cares – What can you do about it?
Chapter 6: Somebody Cares – Yippee, now what?
Chapter 7: Oops - We ran out of Money.
Chapter 8: I got sued – It can happen to you.
Chapter 9: Help, I’m sinking – controlling growth.
Chapter 10: The press hates me – bad reviews.
Chapter 11: Beyond just one product – scaling up.
Chapter 12: I got fired, and I’m the Founder & CEO- How did this
happen?
Chapter 13: Sold! - Now what?
Dr. Harlan T. Beverly, The University of Texas at Austin, USA
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