At a moment of tremendous technological and cultural change, David
Reinfurt makes the case that graphic design is not merely a craft,
but a fundamental way to understand and engage with the world.
Discursive, expansive, and inspiring, this book redefines its
subject and provides an indispensable guide to how it might be
practiced.--Michael Bierut "Partner, Pentagram New York "
David Reinfurt's new book provides ... in depth access to a historical analysis, exquisite close-focus portraits of multi-talented creative makers past and present, alongside his own research and examples of his class assignments. This intelligent book contains new insights regarding graphic design history, thought, and practice. This book is a reminder of Walt Whitman's call for "a force infusion of intellect" to confront the future.--Sheila Levrant De Bretteville "Director, Yale University Graduate Program in Graphic Design "