Hayden Cox is an award winning Australian entrepreneur and the
owner, director, and founder of Haydenshapes Surfboards, the
bestselling global surfboard brand celebrated for its patented,
innovative technology, FutureFlex. With offices and manufacturing
in both Australia and USA, Haydenshapes is distributed across
seventy countries, with 600-plus retailers worldwide. As founder of
the business and designer and inventor of FutureFlex, Cox has
collaborated in design projects with Alexander Wang and Audi, and
is the winner of numerous design awards—in 2014, Surfboard of the
Year in the Australian Surf Industry Awards for his Hypto Krypto
surfboard; the Innovative Design Award in the inaugural Australian
Good Design Awards for his FutureFlex Technology; and the Worlds #1
Selling Surfboard for Stab Magazine. In 2012 Cox was winner of
ABC’s New Inventors Program, and in 2011 he won News Limited’s
Young Entrepreneur of the Year.
Hayden Cox lives in Sydney with his wife Danielle Cox, Director of
Publicity and Marketing for Haydenshapes.
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