Allen Carr (1934-2006) was a chain-smoker for over 30 years. In 1983, after countless failed attempts to quit, he went from 100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower and without putting on weight. He realised that he had discovered what the world had been waiting for - 'The Easy Way to Stop Smoking', and embarked on a mission to help cure the world's smokers. As a result of the phenomenal success of his method, he gained an international reputation as the world's leading expert on stopping smoking and his network of clinics now spans the globe. Allen Carr's 'Easy Way' method has been applied to a host of issues including alcohol, weight control, stress, and gambling.