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Now, Build a Great Business!
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Table of Contents

Contents

Foreword by Frances Hesselbein xiii

Preface by Marshall Goldsmith xv

Acknowledgments xvii

I N T RODUCTION x x i

CHAPTER 1

Become a Great Leader 1

CHAPTER 2

Develop a Great Business Plan 35

CHAPTER 3

Surround Yourself with Great People 61

CHAPTER 4

Offer a Great Product or Service 91

CHAPTER 5

Design a Great Marketing Plan 115

CHAPTER 6

Perfect a Great Sales Process 148

CHAPTER 7

Create a Great Customer Experience 178

APPENDIX

Now, Build a Great Life! 205

Index 215

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Reviews

..".everything necessary to not only build a successful business but also to build a successful division of a company..." --Solve Anything with Dr Mark/ Tribune Media Services
..".takes much of the negative connotation out of the word 'salesperson, ' and he brings integrity, pride, and a results-based system to selling." --Professional Photographer magazine
.."wealth of business and success savvy is presented concisely and with motivation to spare...perfect resource for helping you." --New Age Retailer
"Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice..." --Publishers Weekly

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