Author?s Note. How to Use This Book. How to Use the CD. 1 Introduction. The One Page Business Plan (R). Uses of the One Page Business Plan (R). The Power and Magic of Writing. Modelling the New Idea. Why the One Page Business Plan (R) Works. Building a Business Is a Journey. 2 The Vision Statement. Brainstorm Exercise: Creating the Company You Want. Interview Exercise. Focus Exercise: Crafting Your Vision Statement. Examples of Vision Statements that Work. Feedback Exercise. Summarise. 3 The Mission Statement. Brainstorm Exercise: What?s in it for the customer and you? Interview Exercise. Focus Exercise: Crafting Your Mission Statement. Examples of Mission Statements. Feedback Exercise. Summarise. The One Page Business Plan (R). 4 The Objectives. Brainstorm Exercise: What accomplishments would you like to celebrate? Brainstorm Exercise: Where does success come from? What will it look like? Focus Exercise: What targets will you aim for? Focus Exercise: What does this business need to accomplish? Focus Exercise: Crafting Meaningful Objectives. Examples of Objectives. Summarise. 5 The Strategies. Brainstorm Exercise: Key Elements to Building Your Business. Decide Which Strategies are Appropriate for Your Business. Research Exercise: Opportunities and Threats. Focus Exercise: Who are your customers? How will you promote and sell to them? Brainstorm Exercise: What?s working in your company? Focus Exercise: Critical Issues Examination. Focus Exercise: How do we get from here to there? Focus Exercise: Crafting Meaningful Strategies. Examples of Strategies. Summarise. 6 The Plans. Brainstorm Exercise: Business-Building Projects. Focus Exercise: Integrating Objectives, Strategies, and Plans. Focus Exercise: Crafting Meaningful Plans. Examples of Plans. Summarise. 7 You Did It! Polishing Checklist. Putting the Plan into Action. One Page Business Plan (R) Samples.
Jim Horan is an experienced Fortune 500 executive and a small business expert. In the last 13 years, he has helped thousands of entrepreneurs and small business owners make their businesses profitable with sustainable cash flow. Jim has a unique ability to take complex business situations and make them simple.