Table of Contents

Introduction 1


Part I: Principles for Becoming Oversubscribed 7


Principle 1 Demand and Supply Set the Price 9


Principle 2 Separate Yourself from the Market 19


Principle 3 The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price 29


Principle 4 Buying Environments Create Buyers 41


Principle 5 It’s OK to be Different 53


Principle 6 Value is created in the Ecosystem 69


Principle 7 Nothing Beats Being Positively Remarkable 83


Part II: The Campaign Driven Enterprise Method: Turning Principles Into Strategy 89


Phase 1 Campaign Planning: Know Your Capacity, Who It’s for and When You Can Deliver It 95


Phase 2 Build Up to Being Oversubscribed 117


Phase 3 Release When Oversubscribed 137


Phase 4 Remarkable Delivery 153


Phase 5 Celebrate and Innovate 163


Part III: You, Your Team and the Crazy Times We Live In 173


It’s Time to Paddle 175


Struggle, Lifestyle or Performance? 177


The CDE Team 183


One Last Thing: The Chapter I Wrestled with 209


Acknowledgements 211


About the Author 213

About the Author

DANIEL PRIESTLEY is an entrepreneur and bestselling author who is successful globally in getting products, services and ideas oversubscribed. As a teenager he sold-out nightclub parties, in his 20's he built fast-growth businesses in Australia, Singapore and the UK. He's used the ideas in this book to create one of Australia's fastest growing companies, set a Guinness World Record in the UK, raise millions of venture capital and fundraise hundreds of thousands of dollars for charity.
Stay in touch: @DanielPriestley

Reviews

“[A] lively and highly inspiring book about entrepreneurship” (The Irish Times, April 2015)