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Table of Contents

About the author xi Acknowledgements xiii Introduction xv My leadership journey xxvii 1 Character before charisma 1 2 Integrity before brand 9 3 Vision before mission 19 Pauline Nguyen on vision before mission 28 4 Conscious before decision 31 5 Completeness before purpose 41 6 Trust before influence 53 Tony Tan on trust before influence 61 7 Values before action 65 8 Loyalty before opportunity 75 9 Significance before success 83 Fadzi Whande on significance before success 90 10 Small before big 93 11 Why before how 103 12 Story before data 113 Bounce Forward 123 Index 125

About the Author

SAM CAWTHORN is the founder of Speakers Institute Group of Companies, dedicated to creating influencers with powerful voices in the marketplace.

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