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Perennial Seller
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Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed

About the Author

Ryan Holiday is the bestselling author of Growth Hacker Marketing, The Obstacle is the Way and Ego is the Enemy. His books have been translated into 25 languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company.

Reviews

Ryan Holiday is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of.
*The 4-Hour Work Week*

When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning.
*Aaron Ray, partner of the management company The Collective*

A guide to creativity in the real world.
*James Altucher, author of Choose Yourself*

The best designers and creators aspire to make and sell things that will last more than just a single season. Holiday's new book is the ultimate road map to making your work and your message stick.
*Aya Kanai, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman’s Day*

Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It's a formula for becoming a classic and legendary.
*Michael Rapino, CEO and president, Live Nation*

This book is a roadmap to success and an insight into life
*Robert Kurson, New York Times bestselling author of Shadow Divers*

Reading a book by Ryan is like getting a really thoughtful email from a friend/mentor/colleague/that-guy-you-want-to-work-with-that-you-can't-delete-and-almost-make-a-new-folder-for-called-Best-Advice-Ever. This pretends to be a book about making books successful, but really it's a guide to creating stone-cold classics in format.
*Be More Pirate*

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