Budget: A portion of $8,000.00 marketing and publicity budget.
Galleys: Print and PDF galleys/blads will be available.
National, Regional, and Market Specific Advertising: Prominent,
recurring advertising in various strategic press outlets, both in
print and online.
Print/Online Media Campaign: We aggressively promote our titles and
are always seeking out ways to garner attention, using both
traditional means such as creating trailers and sending press
releases and review copies to key media outlets and influential
reviewers, but also creating custom marketing strategies unique to
each release. These efforts have resulted in coverage across an
array of media outlets including AV Club, Boing Boing, The Chicago
Tribune, Comic Book Resources, The Comics Beat, The Comics Journal,
The Comics Reporter, the LA Times, Newsarama, Publishers Weekly,
and many more.
Social Media Campaign: Our web and social presences are distinct
and continuing to grow. We have a recently re-branded 2dcloud.com
website that not only functions as a locus for our direct sales and
artist and publisher information, but also has exclusive content to
drive additional traffic to the site. In terms of our social
presence, we are active on all major channels: Facebook
(facebook.com/2DCLOUD with close to 800 likes), Twitter (@2dcloud
just under 1,200 followers), Tumblr (2dcloud.tumblr.com, with just
under 1,200 followers), and most recently, Instagram
(instagram.com/2d.cloud)
Artist Self-Promotion: In addition to our marketing and publicity
efforts, our artists are also actively engaged on social media and
in touring with fellow 2dcloud artists whose releases we’ve paired
for each season. Tommi Parrish maintains a website where their past
and present work is featured (tommipg.tumblr.com) and will be
travelling with Sab Meynert and Jake Terrell in support of Perfect
Hair.
General Tour Info: 2dcloud and Tommi Parrish will be launching
Perfect Hair at the Small Press Expo (SPX), which runs September
19-20, 2016. SPX is a hugely influential festival and an important
stop during the fall tour circuit for many cartoonists. One of
North America’s premiere independent cartooning and comic arts
festivals, SPX brings together more than 4,000 cartoonists and
comic arts enthusiasts every fall in Bethesda, Maryland.
Tommi Parrish is a cartoonist, illustrator, and art editor based in Melbourne, Australia. Their work has appeared in various anthologies, magazines, mini comics, gallery shows in New York, Argentina, and throughout Australia, as well as the online column Advicecomics. They are also the art editor of the Australian literary journal The Lifted Brow.
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