Table of Contents

Chapter 1: Introduction: The 2021 Canadian Federal Election.- Chapter 2: Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign. Chapter 3: Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign.- Chapter 4: The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election.- Chapter 5: Le Bloc Québécois: A Niche Party.- Chapter 6: The People’s Party of Canada and the Appeal of Anger Politics.- Chapter 7: The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election.- Chapter 8: Identity Marketing During the 2021 Canadian Federal Election.- Chapter 9: Conclusion: The Calm Before the Storm.

About the Author

Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.

Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.

André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.