Politics of Print shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
Ruben Pater is a designer and researcher from Amsterdam, the Netherlands. He finished the master programme of the Sandberg institute in 2012, and as 'Untold Stories' he works on self-initiated and collaborative projects between journalism and graphic design. Past projects are Double Standards (2012), the Drone Survival Guide (2013), and Behind the Blue Screen (2014). His work has received several international awards and is featured in exhibitions around the world.
"It's the kind of literature that should be handed out to all
students on their first days at art school, along with all the
Albers, Berger, Benjamin, and Sontag that form the backbone of the
design curriculum--an up-to-date assessment of the landscape
through which all modern visual practitioners must navigate."
- AIGA.com
"Author Ruben Pater, an Amsterdam-based designer and researcher,
uses ideas from anthropology and sociology in creating a surprising
and educational insight in contemporary visual communication."
- New Design Magazine "The book draws attention to the fact that
every design decision automatically has a political dimension, and
that communication professionals need to take this on board.
Design, after all, "cannot be disconnected from the values and
assumptions in which it was created, from the ideologies behind
it", which makes this "(not so) global manual" a valuable aid, both
for creators and consumers, to understanding design in the context
of its easily overlooked political meaning - and to ensuring we
deal with that context more responsibly in the future."
- Form Magazine Germany "Ruben Pater's unpacking of the politics
that underscores most design is a 21st Century companion to Quentin
Fiore and Marshall McLuhan's The Medium Is The Message and War and
Peace In The Global Village."
- Steven Heller "This anthropological and sociological
look--covering all or many of the consequences of everyday design
activity--is a philosophic-visual study that's just about
everything I want in a 21st-century design text. And that it's also
compact enough to fit in the pocket with my new iPhone 6s is a nice
bonus."
- Printmag.com "The Politics of Design should be put into the hands
of everyone working in communication design. And also probably in
the hands of everyone else since none of us can elude the work of
designers. I can't remember the last time i had such an
entertaining, witty and informative publication to review."
- WeMakeMoneyNotArt.com "This little masterpiece really hit the
sweet spot for me. It is a perfectly designed and beautiful manual
for visual communication. Every page shows that an incredible
amount of thought has been put into the book."
- Hans de Zwart "This brilliantly written manual unveils politics
in pop-culture, decodes our privileged position and shows how
design inevitable becomes propaganda of our cultural limitations.
Ruben Pater did a magnificent job in showing on one side a broad
range of often witty examples of how our graphic language evolved
over time and space, and influences our way of perceiving the world
around us, at the same time he is able to contextualize the
examples with a razor sharp focus, allowing the reader to decode
it's own perception. This book is an absolute must-read for every
designer."
- Annelys de Vet
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