Table of Contents

About the author ix

Introduction xi

1 It's all about connection 1

2 The entrepreneur's journey 15

3 Your passion story 27

4 Your business story 43

5 Your customer story 65

6 Your pitch story 81

7 Your product story 91

8 Your leader's story 105

9 Your media story 117

10 From storytelling to story sharing 135

11 What's your story? 153

Conclusion: So what’s next? 165

Acknowledgements 167

About the Author

Valerie Khoo is a journalist, keynote speaker and one of Australia's most popular commentators on small business. Combining her passion for both business and storytelling, Valerie founded the Sydney Writers' Centre, which is known for its world-class training for corporations and individuals. She is also an investor and a mentor to start-ups.