About the author ix Introduction xi 1 It's all about connection 1 2 The entrepreneur's journey 15 3 Your passion story 27 4 Your business story 43 5 Your customer story 65 6 Your pitch story 81 7 Your product story 91 8 Your leader's story 105 9 Your media story 117 10 From storytelling to story sharing 135 11 What's your story? 153 Conclusion: So what?s next? 165 Acknowledgements 167
Valerie Khoo is a journalist, keynote speaker and one of Australia's most popular commentators on small business. Combining her passion for both business and storytelling, Valerie founded the Sydney Writers' Centre, which is known for its world-class training for corporations and individuals. She is also an investor and a mentor to start-ups.