An award-winning journalist reveals the secrets of why you do what you do - and how to change
Charles Duhigg is a Pulitzer Prize-winning investigative reporter for The New York Times and author of The Power of Habit. A graduate of Yale University and Harvard Business School, he has received the George Polk, the National Academies of Science and other awards. He lives in Brooklyn with his wife and two children.
In this fascinating book, Charles Duhigg reveals the myriad ways in
which our habits shape our lives. Do you want to know why Febreze
became a bestselling product? Or how the science of habits can be
used to improve willpower? Read this book. -- Jonah Lehrer
Once you read this book, you'll never look at yourself, your
organisation, or your world quite the same way. -- Daniel H.
Pink
Absolutely fascinating. * Wired *
This is a first-rate book - based on an impressive
mass of research, written in a lively style and providing
just the right balance of intellectual seriousness with
practical advice on how to break our bad habits. * The
Economist *
Plenty of business books that try to tap into the scientific world
manage to distil complicated research into readable prose. But few
take the next step and become essential manuals for business and
living. The Power of Habit is an exception. -- Andrew Hill *
Financial Times *
Duhigg gives a compelling insight in to the world of subconscious
behaviour. This is no homespun remedy, Duhigg's observations have
real, scientific gravitas. * Woman & Home *
In his book The Power of Habit Charles Duhigg approaches the
subject of what habits are and how we can ultimately change them.
Written in an engaging style, with just the right balance of
scientific fact and actual examples... * The Book Garden Blog *
Inspiring stuff! * Counsel *
The Power of Habit steps sideways into science and brain
chemistry to back up its key message: that identifying and
implementing keystone habits is the difference between success and
failure, whatever your goals. So if you're a procrastinator, or a
sleeper-inner, pick it up - and see how quickly you can morph those
habits into habitual success. When you get around to it, obviously.
* Stylist *
This fascinating book by a New York Times journalist
explores how people get stuck in a rut and delves into
psychological and neuroscientific research to find out what it
takes to change our most deeply ingrained habits. -- Best Brainy
Books of the Decade * Guardian *
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