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The definitive book on how and why to create a business model

Table of Contents

Part I: Business modeling
Chapter 1: Modeling fundamentals
Chapter 2: Why business modeling?

Part II: Business modeling disciplines
Chapter 3: Business motivation modeling
Chapter 4: Business interaction modeling
Chapter 5: Business process modeling
Chapter 6: Business rule modeling

Part III: Modeling pragmatics
Chapter 7: Building a model
Chapter 8: Model-based workshops
Chapter 9: Running a workshop

Part IV: Modeling results
Chapter 10: Analyzing a business model
Chapter 11: Simulating a business model
Chapter 12: Deploying a business model

About the Author

Dave Bridgeland is currently CTO of Unisys Global Business Transformation. He has work with business modeling and simulation since 1987, and has led business modeling teams and projects at Coopers & Lybrand Consulting, KPMG, and Unisys, and has served as VP of a business modeling tools startup. Dave has created business models for many organizations, including government agencies, financial services companies, telecommunications companies, energy companies, and healthcare organizations. Ron Zahavi has over 20 experience managing technology and strategy and integrating software and applications to meet business requirements. His expertise includes Distributed Object Technology (DOT), systems architecture, web-based systems, security, and frameworks. Currently Ron is a consulting CIO also in the Unisys Global Business Transformation team. Prior to working at Unisys, Ron was VP of consulting, a CTO and a CIO managing technology across several companies and due diligence of potential acquisitions.