Barry Schwartz is the author of the acclaimed bestseller The Paradox of Choice. A frequent lecturer at conferences (TED, Gel, etc) around the world, he is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College, specializing in Psychology and Economics.
Kenneth Sharpe is the William R. Kenan, Jr. Professor of Political Science at Swarthmore College where he teaches political philosophy, ethics, and political economy. His most recent book is Drug War Politics: The Price of Denial.
[Schwartz and Sharpe] have valid, thoughtful points to make... The world, especially the professional and institutional world, needs far more of this, the authors say... Everyone can see the value of practical wisdom. --The New York Times An important new book. --The Wall Street Journal [An] irresistible book, one that every politician, CEO, parent, and citizen in America should read. --Chris Anderson, curator of TED conferences