Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com..
"This is the book I need right now. It’s an extraordinary and
electrifying call to action for writers, artists and creators in
every walk of life. I re-read passages and felt as if my own secret
creed was being explained back to me, in words I hadn’t yet
found."
--Rosanne Cash, Grammy-winning singer-songwriter
“The Practice is a user’s manual for finding your calling and an
alchemist’s handbook for pursuing your dream.”
--Steven Pressfield, author of The War of Art
“Seth's book is a skeleton key specially molded to unlock the most
creative version of you. Read it, and find yourself free to be who
you know you really are.”
--Brian Koppelman, co-producer and co-creator of Billions
"With surgical precision, The Practice attacks our predictable
misconceptions about the creative process and replaces them with
better ideas, one by one. This book will inspire you to make
things, hone your craft, and nudge you to ship things you are proud
of. Read it."
--Tobi Lutke, CEO, Shopify
“The Practice explains that what looks like a barrier is often a
catalyst in disguise. Magic may not come from what we can see on
the stage but from behind it, where the wood chopping happens."
--Peter Gabriel, Musician
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