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The Pressure Principle


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The coach who taught Jonny Wilkinson how to deal with pressure on coping with life's challenges.

About the Author

Dr Dave Alred MBE is an elite performance coach who has worked with some of the biggest names in sport. His clients have included rugby's Jonny Wilkinson, George Ford and Johnny Sexton, golfers Luke Donald, Brad Kennedy and Padraig Harrington, the England Rugby team (four World Cups), the British Lions (three tours), the Springboks, the England Cricket team, and Premiership sides Manchester City, Sunderland and Watford. He holds a PhD in Performing under Pressure from Loughborough University. A genuine pioneer in performance mindset and attitude, his approach optimises the abilities of sports and business people alike.


It gave me pointers that maybe I'd been missing out on . . . a tremendous help -- Padraig Harrington, winner of three major championships
The definitive guide to dealing with challenges, from the coach who taught Jonny Wilkinson how to deal with pressure. Dave Alred's groundbreaking principles will help you deliver your best at home, at work and in sport * Publisher's description *
Dr Dave Alred is one of the world's most respected performance coaches . . . brings together a vast amount of wisdom on the subject * Mr Porter *
I can comfortably say that he is the most complete coach I have come into contact with -- Kevin Shine, England Fast Bowling Coach
Dave Alred is a genius. There is simply no-one around to match him in his field * Jonny Wilkinson *
Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him -- Matthew Syed * The Times *

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