William Poundstone is the author of two previous Hill and Wang books: "Fortune's Formula" and "Gaming the Vote."
""Priceless" is an instructive and entertaining romp through the
hits of recent research on decision making, which will leave you
amused, smarter, and wondering about what money and prices really
mean."" --"Daniel Kahneman, professor emeritus, Princeton
University, and winner of the 2002 Nobel Prize in Economics "A
powerful argument that should be a wake-up call to everyone who
still subscribes to the old model of economics." --Dan Ariely,
author of "Predictably Irrational: The Hidden Forces that Shape Our
Decisions" "Poundstone has managed to write a book that is fun to
read and yet well-researched and substantive. Without a minute of
suffering the reader gets to know nearly all the key contributors
to the science of decision making. Recommended for anyone who has
to make decisions." --Richard H. Thaler, coauthor (with Cass R.
Sunstein) of "Nudge: Improving Decisions on Health, Wealth and
Happiness" "The psychology of prices is, to an extent, the
psychology of life, and thus the lessons of "Priceless" are indeed
life lessons. Poundstone's lively descriptions of the irrational
quirks that characterize our behavior are engaging and
enlightening. Take it with you when you're thinking of buying (or
selling) something. It might save you a bundle." --John Allen
Paulos, author of "Innumeracy: Mathematical Illiteracy and Its
Consequences" and "Irreligion: A Mathematician Explains Why the
Arguments for God Just Don't Add Up" "If you can get this book for
under $100, grab it! After you read it, you will better understand
why the price you paid felt like a bargain." --Max Bazerman,
professor of business administration, Harvard Business School, and
coauthor of "Judgment in Managerial Decision Making" "Much of
behavioral economics . . . has focused on the seemingly crazy ways
in which people and prices interact. In his new book "Priceless,"
William Poundstone offers a thoroughly accessible and enjoyable
tour of this research . . . Poundstone is an engaging intellectual
historia
“"Priceless" is an instructive and entertaining romp through the
hits of recent research on decision making, which will leave you
amused, smarter, and wondering about what money and prices really
mean.”" —"Daniel Kahneman, professor emeritus, Princeton
University, and winner of the 2002 Nobel Prize in Economics “A
powerful argument that should be a wake-up call to everyone who
still subscribes to the old model of economics.” —Dan Ariely,
author of "Predictably Irrational: The Hidden Forces that Shape Our
Decisions" “Poundstone has managed to write a book that is fun
to read and yet well-researched and substantive. Without a minute
of suffering the reader gets to know nearly all the key
contributors to the science of decision making. Recommended for
anyone who has to make decisions.” —Richard H. Thaler, coauthor
(with Cass R. Sunstein) of "Nudge: Improving Decisions on Health,
Wealth and Happiness" “The psycholog
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