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About the Author

William Poundstone is the author of two previous Hill and Wang books: "Fortune's Formula" and "Gaming the Vote."


""Priceless" is an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean."" --"Daniel Kahneman, professor emeritus, Princeton University, and winner of the 2002 Nobel Prize in Economics "A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics." --Dan Ariely, author of "Predictably Irrational: The Hidden Forces that Shape Our Decisions" "Poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions." --Richard H. Thaler, coauthor (with Cass R. Sunstein) of "Nudge: Improving Decisions on Health, Wealth and Happiness" "The psychology of prices is, to an extent, the psychology of life, and thus the lessons of "Priceless" are indeed life lessons. Poundstone's lively descriptions of the irrational quirks that characterize our behavior are engaging and enlightening. Take it with you when you're thinking of buying (or selling) something. It might save you a bundle." --John Allen Paulos, author of "Innumeracy: Mathematical Illiteracy and Its Consequences" and "Irreligion: A Mathematician Explains Why the Arguments for God Just Don't Add Up" "If you can get this book for under $100, grab it! After you read it, you will better understand why the price you paid felt like a bargain." --Max Bazerman, professor of business administration, Harvard Business School, and coauthor of "Judgment in Managerial Decision Making" "Much of behavioral economics . . . has focused on the seemingly crazy ways in which people and prices interact. In his new book "Priceless," William Poundstone offers a thoroughly accessible and enjoyable tour of this research . . . Poundstone is an engaging intellectual historia

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