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Principles of Responsible Management


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Table of Contents

Part I: BASICS. 1. Context: Drivers, Actors, Subjects. 2. Management: Basics and Processes. Part II: DOMAINS. 3. Sustainability: Managing for the Triple Bottom Line. 4. Responsibility: Managing for Stakeholder Value. 5. Ethics: Managing for Moral Excellence. Part III: PLANNING. 6. Strategy: Responsible Competitiveness. 7. Entrepreneurship: Value-Added Ventures. Part IV: ORGANIZING. 8. Organization: Responsible Infrastructure. 9. Operations: Responsible Excellence. 10. Supply Chain: Responsible Supply and Demand. Part V: LEADING. 11. Human Resources: HR-RB Symbiosis. 12. Marketing and Communication: Stakeholder Goodwill. 13. International Business and Management: Glocally Responsible Business. Part VI: CONTROLLING. 14. Accounting and Controlling: Stakeholder Accountability. 15. Finance: Responsible Return on Investment.

About the Author

Oliver Laasch is founder of the Center for Responsible Management Education and a Marie Curie Research Fellow at the University of Manchester. He was previously Director of the Centre for Responsibility and Sustainability (CRSE), Tecnologico de Monterrey (ITESM). He has been a lecturer in topics related to responsible management at Tecnologico de Monterrey, Steinbeis University Berlin, and Seoul National University. Laasch is editor of the United Nations Principles of Responsible Management (PRME) Collection for Business Expert Press (BEP). He is co-leader of the United Nations PRME Working Group on Executive Education, co-editor of the guide "Implementing PRME in Executive Education," and lead author of the first PRME textbook to be published. Laasch has contributed to landmark publications in responsible business, such as the "A-Z of Corporate Social Responsibility," and has published in mainstream responsible management in scientific journals such as BUSINESS COMMUNICATIONS QUARTERLY. As a trainer, coach, and consultant in responsible business, Laasch has collaborated with more than 100 academic institutions and businesses from small entrepreneurs to multinational corporations. His broad teaching experiences in responsible business include full courses in corporate social responsibility, sustainable development, environmental economics, ethics management, social and cause-related marketing and communication, sustainable innovation, social entrepreneurship, strategic CSR, and international CSR initiatives and standards. Roger Conaway (PhD Bowling Green University; MA Stephen F Austin State University) is a professor of business at the Techologico de Monterrey (ITESM), campus San Luis Potosi, where he teaches courses in areas of international business, international negotiations, marketing communication, and entrepreneurship. He has previously taught for 20 years at The University of Texas at Tyler in the areas of organizational communication and business communication, including business ethics in the MBA program. He received the distinguished Pirtle Professorship and was the recipient of the Alpha Chi Outstanding Faculty Award. He co-chaired with Oliver Laasch the 77th international annual convention of the Association of Business Communication sustainability conference held in Hawaii in October 2012. Dr. Conaway has also served as the president of the international Association for Business Communication from 2005 to 2009. His primary research interests include sustainability and business communication. He is the co-author of RESULTS-ORIENTED INTERVIEWING: PRINCIPLES, PRACTICES, PROCEDURES (1999) and COMMUNICATING GLOBALLY: INTERCULTURAL COMMUNICATION AND INTERNATIONAL BUSINESS (2007) and COMMUNICATION IN RESPONSIBLE BUSINESS: STRATEGIES, CONCEPTS AND CASES, NEW YORK: BUSINESS EXPERT PRESS.


"Principles of Responsible Management is the book that many of us have been waiting for--a remarkable tour de force that integrates responsible management with all of the key disciplines involved in successfully managing the modern enterprise. Its comprehensive coverage and timely emphasis on the responsibilities inherent in each of the management functions, combined with both a global (actually, 'glocal') and historical perspective on how these functions fit together, make it an invaluable classroom and managerial resource for anyone interested in managing for a better future."
"This publication is long overdue! Oliver Laasch and Roger Conaway have taken a giant stride towards realizing responsible management. Their approach leads us to believe that we have almost achieved that goal. However, it is time for fundamental change in the choice of materials and production processes. Let's be creative, innovative and beneficial for environment and society. Merely being responsible is boring!"
"Overall, this book fulfills a need of our time and highly recommended for all stakeholders."
"The expectation on 'what to follow' is set on the first page with the box "You will be able to . . ." and the rest of the chapters are very well structured according to these aims. The structure, as well as the central theoretical arguments in each chapter, develop very logically and the coherence of each chapter is maintained very well."
"This will be an important textbook . . . I would select this for the required textbook for courses I teach."

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