Contents: Preface. C.H. Botan, V. Hazleton, Public Relations in a New Age. Part I: The Foundations.J.E. Grunig, L.A. Grunig, D.M. Dozier, The Excellence Theory. R.L. Heath, A Rhetorical Theory Approach to Issues Management. M. Pfau, H-H. Wan, Persuasion: An Intrinsic Function of Public Relations. D.M. Dozier, G.M. Broom, The Centrality of Practitioner Roles to Public Relations Theory. W.T. Coombs, Crisis Management: A Communicative Approach. V. Hazleton, Toward a Theory of Public Relations Competence. C.H. Botan, Grand Strategy, Strategy, and Tactics in Public Relations. C.B. Pratt, Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance. L.M. Zoch, J-C. Molleda, Building a Theoretical Model of Media Relations Using Framing, Information Subsidies, and Agenda-Building. W.R. Kennan, V. Hazleton, Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication. Part II: Tools for Tomorrow.M. Taylor, M.L. Kent, Public Relations Theory and Practice in Nation Building. D.F. Witmer, Overcoming System and Culture Boundaries: Public Relations From a Structuration Perspective. D. Gilpin, P. Murphy, Reframing Crisis Management Through Complexity. G. Walker, Sense-Making Methodology: A Theory of Method for Public Relations. D. Kazoleas, L.G. Teigen, The Technology-Image Expectancy Gap: A New Theory of Public Relations. B. Signitzer, C. Wamser, Public Diplomacy: A Specific Governmental Public Relations Function. J.A. Ledingham, Relationship Management: A General Theory of Public Relations. D. Kruckeberg, K. Starck, M. Vujnovic, The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies. E.L. Toth, Building Public Affairs Theory.
Carl H. Botan, Vincent Hazleton
"There is much of value for the PR practitioner and for the PR
scholar/theorist in this volume, which updates 'Public Relations
Theory,' published in 1989. The editors note the 'huge changes' in
the field since the late 1980's."
—WordPress
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