A globally recognized entrepreneur, Aaron Hurst is the CEO of Imperative, a technology platform that enables people to discover, connect and act on what gives them purpose in their work. Aaron is a close advisor to many global brands and frequent speaker and writer on the development of the Purpose Economy. He is the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the national Billion + Change campaign. Previously he worked in Silicon Valley developing the precursors to social media. Widely known for his thought leadership and a regular blogger for the Huffington Post, Stanford Social Innovation Review and LinkedIn, Aaron is a member of the Nonprofit Times Power & Influence Top 50, and has been recognized as a top social entrepreneur by Fast Company, Ashoka, Draper Richards Kaplan Foundation, Manhattan Institute and the CommonWealth Club. In 2009, he received the highest honor bestowed on an alumnus of the University of Michigan.
"Aaron Hurst, a pioneer and visionary leader in social innovation,
has captured a tectonic shift in the global economy that has local
consequences for all of us." -- Adam Grant "Wharton professor and
bestselling author of Give and Take"
"As people start to think more entrepreneurially about their
careers, they look for opportunities where they can make a
difference, not just a living. In The Purpose Economy, Aaron Hurst
shows how this mass quest for self-expression in the workplace is
reshaping corporate behavior and creating new economic
opportunities." -- Reid Hoffman "Co-founder/Chair of LinkedIn,
Co-author of the #1 NYT bestseller The Start-up of You"
"Building on his experience as the founder of Taproot, which
connects commerce with social good, Aaron Hurst powerfully sums up
in The Purpose Economy the fundamental changes taking place in the
business world." -- Arianna Huffington "Chair, President and
Editor-in-Chief of the Huffington Post Media Group"
"Here is that rare animal, a business book grounded in compassion.
The Purpose Economy taps into our deep craving for meaning in our
life and work. If Aaron Hurst is right, and I think he is, we are
on the threshold of a new, more value-rich era in business. This
book will help you find your place in it." -- Daniel Pink "author
of TO SELL IS HUMAN and DRIVE"
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