Promotional Information

Part of the brand new New Tools for Business series The small and medium enterprise community comprises of 13.5 million people in the UK and this number is growing by 20,000 every month. Demonstrates a cheap and effective way of promoting your business Written for the non-techi who wants to be involved Explains how easy it is to get your advertisement on the first page of the search results.

Table of Contents

• • Chapter - 00: Introduction;
  • Chapter - 01: The quick start;
  • Chapter - 02: The secret power of words;
  • Chapter - 03: Google and the secret need;
  • Chapter - 04: The secret behind pay-per-click advertising;
  • Chapter - 05: Secrets of successful online ads;
  • Chapter - 06: Secrets of creating a great campaign

About the Author

Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. He has also built and launched successful online advertising and lead generation products at Vicinity, Move.com, Loopnet and Experian MetaReward. He is the principal at Drak Marketing where he advises firms on search marketing and customer acquisition strategies.