Hodder are boosting Stephen King's backlist with new covers, new author brand lettering and a marketing campaign which directs readers to the right King title for them.
Stephen King has been described by the Guardian as 'one of the greatest storytellers of our time', by the Mirror as a 'genius' and by The Sunday Times as 'one of the most fertile storytellers of the modern novel.' In 2003, he was given the National Book Foundation Medal for Distinguished Contribution to American Letters. He lives with his wife, the novelist Tabitha King, for most of the year in Maine, USA.
Popular fiction's most prolific terror-monger - The TimesSlides slickly down an eager gullet - Telegraph
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