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Rethinking Strategy


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Table of Contents

Acknowledgements ix Introduction: Empowering your organisation xi Part I: Searching 1 1 The trouble with trends 3 Part II: Learning 13 2 The latent resource 15 3 Where does the future fit? 31 4 Reframing strategy 39 5 Overcoming myopia 67 6 The shape of things to come 75 Part III: Doing 105 7 The strategic challenge 107 8 How do I know what I think until I see what I say? 115 9 Conversations with Mr Silly 139 10 'What's next?' - Anticipating the future 155 11 'So what?' - Positioning for the future 215 12 'Now what?' - Transitioning to the future 241 13 Making sense of the patterns in the chaos 251 Endnotes 269 Index 279

About the Author

STEVE TIGHE is a leading advisor to business on the future, strategy and innovation. Steve is the former Foresight Manager at global brewer Foster's and has worked with some of the world's leading companies, exploring future scenarios for their industry and designing innovative strategies in response.

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