Table of Contents

International countertrade - a reverse marketing perspective, S. Samiee; MNC control over foreign market ventures - do host governments still play a major role?, S. Zou et al; channel integration decisions in new product global competition - a conceptual framework and empirical examination, T. Li, Z.G. Li; gray markets - threat or opportunity? the case of Herman Miller vs. ASAL GmbH, M.R. Mullen et al; patent issues in China - entry decisions in a dynamic legal and competitive environment, S.W. Kopp, K. Zeng; building strategic partnering between multinational corporations and their Chinese counterparts, C-N. Chao et al; enablers of long-term marketing relationships in cross-cultural business, A.C. Cortes, A.Z. Vasquez-Parraga.