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The Rosie Effect
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Promotional Information

* Major Australian and New Zealand publicity and marketing campaign * Author was the guest speaker at the 2014 Leading Edge conference and will also be a presenter at the annual Dymocks conference in July * National author tour across Australia in October, November and December with select events in New Zealand * Profile interview confirmed on high-rating national television program * Profile interview confirmed with high-circulating national glossy magazine * Major television, magazine, newspaper and radio interviews on publication * Press reviews in all major broadsheets and tabloid newspapers * Review coverage in weekly tabloid and women's glossy magazines * Wide online review and interview coverage * Large-scale consumer marketing campaign, including lightwalls in capital city airports * Significant print and online advertising campaign * Significant budget for bookseller catalogues, including Christmas catalogues * Advertisements in bookseller newsletters and catalogues * Poster-art advertising campaign across 1000 sites in inner-city Melbourne and Sydney * 'Mockumentary style' author video to be available on Text's website, YouTube, the author website and on bookseller sites * Animated book trailer will be available for hosting on Text's website, YouTube, the author website and on bookseller sites * Posters and bookmarks available to the trade; dumpbins available to NZ bookshops only * Display advertising on news and culture websites such as Fairfax, Guardian and News Limited online publications as well as Google Ad-words advertising * Feature title in Text newsletters and website * Major social media campaign including dedicated Twitter, FB and Goodreads competitions * Author has a large following on social media: follow @ProfDonTillman or visit www.facebook.com/therosieproject

About the Author

Authors Bio, not available

Reviews

'There's no sophomore [second-novel] slump here...It's a funny novel that also made me think about relationships: what makes them work and how we have to keep investing time and energy to make them better. A sweet, entertaining, and thought-provoking book.' -- Bill Gates 'Don Tillman...is a gem, an empirical laser trained on human shortcomings, especially male ones, and even more especially his own. He is also utterly charming in his lack of guile and his belief in improvability. Through him, Simsion...deals with issues of nature, nurture, gender, free will and the vagaries of the human heart with a deceptively light touch.' Evening Standard 'Don himself, pedantically single-focused as ever, is increasingly charismatic and the left-field resolution of his problems is as satisfyingly credible as it is delightfully unexpected.' Adelaide Advertiser 'Very sweet, very wry.' West Australian 'The Rosie Effect is a successful sequel; it will be enjoyed by readers who found The Rosie Project entertaining, and to new readers searching for a satisfying comedy, with a memorable main character and plenty of heart.' Weekend Australian 'As endearing as its predecessor.' NW 'Another rollicking ride. I can only hope the madcap journey isn't over yet.' Otago Daily Times 'Unlike most sequels, this second book is very close to being as good as the first...The writing is witty and the characters charming, making it easy to just sit back and enjoy the ride. Here's hoping for book number three.' Dominion Post Weekend/Waikato Times/Weekend Press 'This charming new chapter in the Tillman chronicles leaves you hoping it won't be the last.' People 'Heartwarming, poignant and often hilarious, The Rosie Effect is a worthy second chapter in Don and Rosie's story.' Shelf Awareness 'Don and Rosie are back!...Readers who loved the first book are in for another treat.' STARRED Review Library Journal '[A] winning sequel...The Rosie Effect is a celebration of the best attributes to be found in a friend, a husband, or a father, regardless of the way they are expressed.' STARRED Review Booklist 'A wholly absorbing, vivid read that leaves you pining to be reunited with its characters every time you put it down-if you're able to.' Independent '[A] romantic comedy that's just as smart, funny and heartwarming as the original.' Washington Post 'That these books are as funny and charming and often touching as they are is a tribute to the skill with which they're written.' NPR 'Brilliantly funny.' International Traveller 'In Simsion's hands, Don's voice once again shines as one of the most unique in contemporary fiction.' Everyday Ebook

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