Table of Contents

Part I: Foundations Chapter 1. Globalization and Online Audiences Chapter 2. Fandom Differences between Traditional/New Media Chapter 3. Social Media, Sport, and Democratic Discourse: A Rhetorical Invitation Chapter 4. The Political Economy of Sports and New Media Chapter 5. Foucault and the New Sport Media Chapter 6. Soccer and Social Media: Sport Media in the City of the Instant Chapter 7. The CyberSport Nexus Part II: Sports/Media Producers Chapter 8. The Evolution from Print to Online Platforms for Sports Journalism Chapter 9. Changing Role of Sports Media Producers Chapter 10. Local Sports TV and the Internet Chapter 11. Texting and Tweeting: How Social Media has Changed News Gathering Part III: The Message: Shaping, Marketing, Branding Chapter 12. Sport, Public Relations and Social Media Chapter 13. New Media and the Changing Role of Sports Information Chapter 14. Social Media in the Olympic Games: Actors, Management and Participation Chapter 15. Sports Marketing and New Media Chapter 16. When Crisis Strikes the Field: The Evolution of Sports Crisis Communication Research in an Era of New Media Chapter 17. Communicating Corporate Social Responsibility in Sport Organizations: Incorporating New Media Chapter 18. Social Identification and Social Media in Sports: Implications for Sport Brands Part IV: Audiences: Fanship, Consumption Chapter 19. SocialMediaSport: The Fan as a (Mediated) Participant in Spectator Sports Chapter 20. The New Game Day: Fan Engagement and the Marriage of Mediated and Mobile Chapter 21. Fantasy Sport: More Than a Game Chapter 22. New Media and the Evolution of Fan-Athlete Interactions Chapter 23. The Enjoyment and Possible Effects of Sports Violence in New (and Old) Media Chapter 24. Eye Tracking and Viewer Attention to Sports in New Media Chapter 25. Children, Media, and Sport: The Role of New Media and Exergames in Engaging Children in Sport and Exercise Part V: Identities in the Digital Realm Chapter 26. Sport, New Media, and National Identity Chapter 27. Reclaiming Our Voices: Sportswomen and Social Media Chapter 28. Digital Media and Women’s Sport: An Old View on ‘New’ Media? Chapter 29. Sport Websites, Embedded Discursive Action, and the Gendered Reproduction of Sport Chapter 30. Examining Gays and Lesbians in Sport Via Traditional and New Media Chapter 31. Communicating Legitimacy, Visibility, and Connectivity: The Functions of New Media in Adapted Sport

About the Author

Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication at the University of Alabama, USA. He has published eight books and over 80 journal articles and book chapters, with the majority focusing on the intersection of sports media and identity.

Marie Hardin is Professor of Journalism and Associate Director of the John Curley Center for Sports Journalism at Penn State, USA. Her research concentrates on diversity, ethics and professionalism in mediated sports with a focus on gender. Her work is published in sport- and communications-focused journals.