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Sales Management. Simplified.


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Table of Contents


Foreword by Jeb Blout


Part OneBlunt Truth from the Front Lines: Why So Many Sales

Organizations Fail to Produce the Desired Results

Chapter 1As Goes the Leader, So Goes the Organization

Chapter 2A Sales Culture Without Goals is a Sales Culture Without Results

Chapter 3You Can't Effectively Run a Sales Team When You're Buried in Crap

Chapter 4Playing CRM Desk Jockey Does Not Equate to Sales Leadership

Chapter 5You Can Manage, You Can Sell, But You Can't Do Both at Once

Chapter 6A Sales Manager Either Wants to Make Heroes or be the Hero

Chapter 7Sales Suffer When the Manager Wears the Fire Chief's Helmet

Chapter 8The Trouble with One Size Fits All Sales Talent Deployment is that One Size

Does Not Fit All

Chapter 9Turning a Blind Eye to the Perennial Underperformer Does More Damage

Than You Realize

Chapter 10 COMPensation and COMPlacency Start with the Same Four Letters

Chapter 11 An Anti-Sales Culture Disengages the Heart of the Sales Team

Chapter 12 The Big Ego Senior Executive "Sales Expert" Often Does More Harm than


Chapter 13 Entrepreneurial, Visionary Leaders Forget that Their People Can't Do What They Can Do

Chapter 14 The Lack of Coaching and Mentoring Produces Ineffective Salespeople

Chapter 15 Amateurish Salespeople Are Perceived Simply as Vendors, Pitchmen and

Commodity Sellers

Chapter 16 Sales Leaders Chase Shiny New Toys Searching for the Magic Bullet

Part TwoPractical Help and a Simple Framework to Get Exceptional Results from

Your Sales Team

Chapter 17 A Simple Framework Provides Clarity to the Sales Manager

Chapter 18 A Healthy Sales Culture Changes Everything

Chapter 19 Sales Managers Must Radically Reallocate Their Time to Create a Winning

Sales Culture

Chapter 20 Regular 1:1 Results-focused Meetings Between Sales Manager and Each

Salesperson Will Transform Your Sales Culture

Chapter 21 Productive Sales Meetings Align, Equip, and Energize the Team

Chapter 22 Sales Managers Must Get Out in the Field with Salespeople

Chapter 23 Talent Management Can Make or Break the Sales Leader

Chapter 24 Strategic Targeting: Point Your Team in the Right Direction

Chapter 25 The Sales Manager Must Ensure the Team is Armed for Battle

Chapter 26 Sales Managers Must Monitor the Battle and be Ruthless with Their Time


About the Author

Mike Weinberg loves sales! He is a consultant, coach, speaker, and bestselling author. His specialties are new business development and sales management, and he's on a mission to simplify sales and create high-performance salespeople and sales teams. Mike is known for his blunt, practical approach and that he calls it like he sees it. He works with companies in all industries, ranging in size from a few million to many billions of dollars. Mike was the #1 producer in three different companies before launching his consulting practice, and he has been named a Top Sales Influencer by Forbes, OpenView Labs, and several other publications. His first book, New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Bestseller and spent a year as the #1 top-rated book in its category. A transplanted New Yorker, Mike has called St. Louis home for almost twenty-five years.


'If you want a clear and concise overview of exactly what you need to do to run a superstar sales team, this is the book for you. Mike takes his years of experience and shares with you his best ideas on how to make successful sales management...simple. I highly recommend this book to anyone in sales.' --John Spence, Top 100 Business Thought Leader in America, and author of Awesomely Simple
'Weinberg has clearly and simply laid out the recipe for success in sales management in this easy-to-read and easy-to-follow common sense book. I will be distributing it to all my fellow business owners and clients as mandatory reading for growth and profit improvement.' --Gina Hoagland, President, Collaborative Strategies, Inc.
'This is the first blunt, spot-on sales management book that will unsettle you to the core about how you lead people. A must-read for every sales manager, for every salesperson to buy for their manager, and for anyone who wants to be a manager!' --Mark Hunter, 'The Sales Hunter,' and author of High-Profit Selling
'Weinberg's book drips with the common sense wisdom of experience. Topic after topic, he finds the sweet spot between sound theory and practical advice. The chapters on manager conversations and business plans are worth the price alone! Stock up on highlighter pens -- you'll need them.' --Charles Green, CEO, Trusted Advisor Associates, and co-author of The Trusted Advisor
'Wow! This is the best book for sales leaders I have read in 20 years. If you're not afraid of the truth and serious about getting better, use this guide to transform your sales team. Merci, Mike!' --Sebastien Zuchowski, Vice President, Marketing and amp; Sales, ERP Guru
'Mike's book does exactly what it needs to for executives: Part One unsettles you by holding a mirror uncomfortably close while Part Two delivers a SIMPLE, straightforward plan to improve your sales team.' --Bill Hinderer, President, Tacony Corporation

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