Table of Contents

1. Introduction. You are Your Own Saviour and Your Own Worst Enemy 2. Learning to Care for One's Self 3. Sending the Health Message 4. Natural Alternatives 5. Self-Care and Anti-Institutional Politics 6. The Nagging State 7. Narcissism and Self-Care: Theorising America's Obsession with Mundane Health Behaviour 8. Governing One's Self 9. Reflexivity, Rationalisation and Health Risks 10. Technological Salvation or More Human Solutions 11. Conclusions: Towards a Social-Ecological Approach to Self-Care Promotion

About the Author

Christopher Ziguras is Research Fellow and Deputy Director of the Globalism Institute at RMIT University. He is editor of The International Publishing Services Market (with Bill Cope, 2002) and has published numerous articles examining the impact of rationalization, commodification and electronic mediation on the constitution of identity, particularly in international education and health promotion.