Larry Robert Pinci is a Leader in Human Performance Technology. He is Master Coach and Trainer of Neuro Linguistic Programming. He is also a Master Trainer of Clinical Hypnotherapy and a member of the the American Board of Neuro Linguistic Programming and the American Board of Hypnotherapy and a Certified Mediator through UCLA. He is a Doctoral Candidate for Clinical Hypnotherapy. For the past fifteen years, Larry has coached and trained thousands of people into powerful breakthroughs in their companies, careers, and lives. This includes individuals representing top corporations. His expertise is in taking businesses and individuals into the next level of excellence, competency and profitability. He is also a popular public speaker, seminar facilitator and published author. Phil Glosserman is a business and sales trainer and coach. He works with senior executives, business owners, and sales teams to develop the strategies, actions and mindset to grow and better manage their companies. Phil has been coaching and training for eight years. Before becoming a coach, he spent 14 years as a senior manager in the software industry and 10 years as a professional drummer. He is a Master Practitioner of Neuro Linguistic Performming and a graduate of Corporate Coach University International. He lives in Los Angeles with his wife and two children.
""This is THE book for professionals who sell, including those who hate selling. It's simple in its approach, but it creates brilliant results. This is the best book on selling for professionals--period!""
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