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Semiotics
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Table of Contents

1. Models of the sign 2. Signs and things 3. Analysing structures 4 Challenging the literal 5. Codes 6. Textual interactions 7. Prospect and retrospect

About the Author

Daniel Chandler is an Emeritus Lecturer in the department of Theatre, Film and Television Studies at Aberystwyth University and a consultant in marketing semiotics.

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