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Serious Creativity


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How to unlock your creativity and add value to your ideas with the power of lateral thinking

Table of Contents

1: About the Author 2: Introduction 1: THE NEED FOR CREATIVE THINKING 2: Take-away Value 15 3: The Theoretical Need for Creativity 4: The Practical Need for Creativity 5: Information and Creativity 6: Misperceptions About Creativity 7: Sources of Creativity 8: Lateral Thinking 9: Perception and Processing 10: Design and Analysis 11: The Uses of Creative Thinking 2: LATERAL THINKING TOOLS AND TECHNIQUES 12: The Six Thinking Hats 13: The Creative Pause 14: Focus 15: Challenge 16: Alternatives 17: The Concept Fan 18: Concepts 19: Provocation 20: Movement 21: Setting Up Provocations 22: The Random Input 23: Sensitizing Techniques 24: Application of the Lateral Thinking 25: Techniques 26: Harvesting 27: The Treatment of Ideas 28: Formal Output 29: Group or Individual 3: THE APPLICATION OF CREATIVE THINKING 30: Application 31: Everyday Creativity/Specific Creativity 32: The Creative Hit List 33: Introduction of Creativity 34: Responsibility 35: Structures and Programmes 36: Training 37: Formats 38: Evaluation 39: Summary 4: Appendices 1: The Lateral Thinking Techniques 2: Notes on the Use of the Lateral Thinking Techniques 3: Harvesting Checklist 4: Treatment of Ideas Checklist 40: Index

About the Author

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.


"The master of creative thinking" * Independent on Sunday *

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