Promotion and advertising at the Association of Asian Studies
Conference and New York Asian Film Festival.
Partnering with various Japan-related organizations across the US
for giveaways and advertising. (Japan Society)
Galleys/e-galleys (100+ copies) sent to national media outlets,
trade publications and audience-focused websites and reviewers.
(The New York Times, The Japan Times, Kyoto Journal, LA Times,
National Book Review, Book Forum, Book Riot, Booklist, BookPage,
Forword, Kirkus, Library Journal, NPR, Pop Matters, Portland Book
Review, City Book Review, Publishers Weekly, Rain Taxi, SF
Chronicle, Shelf Awareness, The Guardian, Washington Post, Seattle
Times, East Bay Express, AV Club, JQ Magazine, Asian Review of
Books and many more.
Special outreach for reviews and interviews with the author to
English-language Japanese media including NHK, The Japan Times, The
Asahi Shimbun, Japan Today and more.
Digital review copies on Edelweiss and Netgalley
Giveaways with websites focused on key audience of Japan travel and
Japan general interest (100+ copies)
Steve Alpert studied Japanese Literature at Columbia University under Donald Keene and Edward Seidensticker. He speaks Japanese and Chinese fluently, having lived in Tokyo, Kyoto, and Taipei for a combined total of over 35 years. Alpert worked in Tokyo as a vice president at a major bank, as president of an American TV animation company, and as head of international sales at Japan's premier animation studio, Studio Ghibli, cofounded by Hayao Miyazaki and Isao Takahata . He has translated more than a dozen Japanese films and several short works of Japanese fiction. His book in Japanese about his experiences working at Studio Ghibli was published in 2015 by Iwanami Shoten. He lives near New Haven, CT.
"It's a fabulous book. Informative and illuminating."
—Neil Gaiman, author of American Gods, Sandman,
and The Ocean at the End of the Lane
"The modern-day Japanese answer to Disney, this company could not
be further from the American animation studio model, and Alpert
reveals part of why Ghibli's reputation for cinematic excellence is
well-deserved, in a memoir that's equal part anecdote and cultural
primer."
—Shelf Awareness
"Sharing a House with the Never-Ending Man may be the only
behind-the-scenes book about Studio Ghibli we ever get — at least
until Miyazaki finally retires for good."
—Nikkei Asian Review
"A massively informative book on Studio Ghibli's pivotal years,
with sublime comedy moments."
—The Anime News Network
"A wellspring of sharp insights into the studio’s creative process
and fiery gossip about its main players."
—Cartoon Brew
"An utterly priceless insider account, loaded with shouting
matches, dastardly deals, moments of searing creative wisdom and
fist-gnawing awkwardness. Ghibli, and anime, will never look the
same again."
—Jonathan Clements, author of Anime: A History
"A comedic and detailed portal into what it was like to work with
one of the world’s most influential animators."
—Metropolis Magazine
“I’ve been waiting a long time for Steve Alpert’s book. With humor
and insight he describes his years working at Japan’s premiere
animation company—Studio Ghibli—where I always marveled at his
ability to survive. Fans of Ghibli and its films, and its
best-known founder and director, Hayao Miyazaki, will be delighted.
And so, too, will anyone interested in Japanese society and
business, the animation industry, and problems of intercultural
communication.”
—Frederik L. Schodt, translator, with Beth Cary, of Hayao
Miyazaki’s autobiographical books, Starting Point and Turning
Point
"A new book by the studio’s long-time international executive,
Japanese-speaking American Steve Alpert, lifts the veil on some of
the business transactions and industry practices that led to the
studio’s success."
—The South China Morning Post
"An insider’s view of how cultural products are translated and
transformed, also how art and commerce collide in the world of
cinema."
—Japan Forward
"Spirited Away, one of Miyazaki’s most successful films, was my
gateway drug to Ghibli’s animation which was in turn my gateway to
Japanese culture as a whole, so disenchantment would be a high
price for me to pay. Fortunately, though, I derive deep
satisfaction from finding out how the things I love are made—it
only adds to my experience. For anyone who is like me and who
enjoys watching How It’s Made videos and behind the
scenes documentaries, Sharing a House with the Never-Ending
Man is a must."
—Kyoto Journal
"A snapshot of one of the film industry’s most exciting times, and
an intimate portrayal of the people making the movies we love."
—Tokyo Weekender
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