Yvon Chouinard, a noted fly fisherman (chosen by "Fly, Rod, and
Reel" as Angler of the Year in 2009) and environmentalist, is the
founder and owner of Patagonia, Inc. He cofounded, with Craig
Mathews, 1 Percent for The Planet, a group of businesses giving
back to the environment. He lives in Ventura, CA.
Craig Mathews, with his wife, Jackie, is the owner and founder of
Blue Ribbon Flies, a retail fly-fishing outfitter based in West
Yellowstone, MT. Craig has authored five books on fly-fishing in
the western United States and Yellowstone National Park and is
renowned as an expert fly fishing guide.
Mauro Mazzo is an FFF Certified Master and THCI Casting Instructor,
and he writes and photographs on a regular basis for European
fly-fishing magazines. He has fished around the globe from the
Italian Alps to Himachal Pradesh, from Cuba to the Kola Peninsula.
He lives in Milan, Italy.
James Prosek is an American artist, writer, and naturalist. Born in
Stamford, CT, he is a 1997 graduate of Yale University where he was
a member of Manuscript Society. Prosek published his first book in
1996 while studying at Yale. He lives in Easton, CT.
Therein lies the book's charm. Part straightforward how-to, part back-to-basics manifesto, the volume is also a bit of a sermon that seeks to spread the good word about a centuries-old Japanese technique known as "tenkara" that Mr. Chouinard believes is the hands-down easiest and most pleasurable way to fish. Wall Street Journal
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