Video interview with creators and select author appearances.
Targeted outreach to YA reviewers.
Launch events in LA and NY.
Paid Social Media Marketing Campaign.
Cross-promote on author's social media platforms.
Promotional blogger/vlogger campaign.
Industry buzz mailings.
ALA, Midwinter presence.
Placement in Shelf Awareness.
Placement in Shelf Awareness Reader.
Placement in Literacy Daily.
Susie Jaramillo is creator of the acclaimed Canticos series of
books and videos inspired by latino nursery rhymes. A student of
culture, Susie is fascinated by Mexican calavera art and the
richness and depth of Mexican culture and designs. She lives with
her husband and 2 kids in Brooklyn.
Susie Jaramillo is a mom, an artist and a creative director raising two bilingual children. She worked for many years in advertising until she decided to return to her roots in illustration. She attended Pratt Institute in Brooklyn where she majored in painting and illustration. As a Latina growing up in the United States, Susie was exposed to Mexican culture at a very early age and always identified with it. When she grew older she traveled to Mexico extensively and also studied Mexican culture here in the United states. Susie has always been entertained by the work of Edward Gory and she decided to combine his influences with those of Jose Posada and her own style to come up with the world of Skeletitos.
"This is a very very beautifully illustrated book and has kind of
catchy song to go along with the book. This is a great picture book
to introduce young readers to Day of the Dead."
- Missy Cahill, Librarian at Antwerp International School
“17 Boo-Tastic Halloween Books for Toddlers to Enjoy.” —
BookRiot
"A totally gift-able book. It is a clackety fun way to learn time,
the numbers, and about the Day of the Dead all the while enjoying
the gorgeous, detailed illustrations.” — Lady In Read Writes
"As a bilingual educator, I am happy that such a book exists, since
it affirms the identity of Latinx people and encourages non-native
Spanish speakers to access the language."
- Ivana Pérez-Redondo, Educator at Josiah Quincy Upper School
“17 Boo-Tastic Halloween Books for Toddlers to Enjoy. I am simply
mesmerized by the illustrations of this book. This Day of the
Dead–themed tale will help show awareness for the Mexican holiday
while also presenting a comedic twist for kids to enjoy. Skeletitos
is also a book that inspires movement for toddlers; encourage your
little one to dance to the rhythm! ” — BookRiot
“Because of the unusual but engaging presentation of this book and
its fantastic educational component that I have added this to my
list of favorite books for Day of the Dead.” — Mommy Meastra
"Kids will get a kick out of this and learn something new about a
culture that differs from their own. We need more of this,
specifically from Jaramillo!"
- Tiffini Terry, Librarian at Azalea Regional Library System-
Monroe-Walton County Library
"This charming Day of the Dead themed book has illustrations
inspired by the Mexican calavera art of Jose Guadalupe Posada. With
counting rhymes and a clock with hands that are just the right size
for little fingers to move, this is a fun way to teach children to
count and tell time." — Marilyn, RJ Julia Booksellers, Madison,
CT
"Absolutely adorable! I loved the illustrations in this book. What
a fun choice for fans of Coco!"
- Brandee Crisp, Librarian at Park Ridge Public Library
"The 12 Best Halloween Books for Baby + Toddler.” —
Babyfoode.com
"I absolutely loved this day of the dead counting book. The
illustrations and interactions were fantastic and we couldn't put
it down. We wanted to read it over and over again."
- Amber Webb, Educator at The Roeper School
“28 Must Read Kids Books for Dia de Los Muertos.” —
Bloomingbrilliant.net
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