Budget: A portion of $8,000.00 marketing and publicity budget.
Galleys: Print and PDF galleys/blads will be available.
National, Regional, and Market Specific Advertising: Prominent,
recurring advertising in various strategic press outlets, both in
print and online.
Print/Online Media Campaign: We aggressively promote our titles and
are always seeking out ways to garner attention, using both
traditional means such as creating trailers and sending press
releases and review copies to key media outlets and influential
reviewers, but also creating custom marketing strategies unique to
each release. These efforts have resulted in coverage across an
array of media outlets including AV Club, Boing Boing, The Chicago
Tribune, Comic Book Resources, The Comics Beat, The Comics Journal,
The Comics Reporter, the LA Times, Newsarama, Publishers Weekly,
and many more.
Social Media Campaign: Our web and social presences are distinct
and continuing to grow. We have a recently re-branded 2dcloud.com
website that not only functions as a locus for our direct sales and
artist and publisher information, but also has exclusive content to
drive additional traffic to the site. In terms of our social
presence, we are active on all major channels: Facebook
(facebook.com/2DCLOUD with close to 800 likes), Twitter (@2dcloud
just under 1,200 followers), Tumblr (2dcloud.tumblr.com, with just
under 1,200 followers), and most recently, Instagram
(instagram.com/2d.cloud)
Artist Self-Promotion: In addition to our marketing and publicity
efforts, our artists are also actively engaged on social media and
in touring with fellow 2dcloud artists whose releases we’ve paired
for each season. Maggie Umber maintains a website where her past
and present work is featured (maggieumber.tumblr.com) and will be
travelling with Sarah Ferrick and Will Dinski in support of Sound
of Snow Falling.
General Tour Info: 2dcloud and Maggie Umber will be launching Sound
of Snow Falling at Comics Arts LA (CALA), which runs December
5th-6th, 2016. Coming up on its third year, CALA is the final major
comics festival of the winter season and one that's well attended
due to the large cartoonist population that overlaps with the
animation industry in LA.
Maggie Umber is a cartoonist and associate publisher at 2dcloud. Sound of Snow Falling is her second graphic novella.
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