Sport operates in an increasingly professional environment, in which hundreds of leisure pursuits are competing for the time and money of participants and sponsors. But is sport a business just like any other? Or is it a social and cultural activity with its very own business principles? What are the management practices that work in this unique industry, dealing as it does with volunteers, enthusiastic amateurs and dedicated professionals? Sports Management: A Guide to Professional Practice offers a model of sports management that casts the principles of professionalism upon the ever-expanding shores of sport and leisure administration, creating efficient yet enjoyable organisations, able to respond to the demands of contemporary sport. Four management themes provide the core of the book's approach: the sporting landscape itself, strategies for operating in it, the imperative of quality and, finally, an appreciation of organisational culture and change. Each of these themes is then applied to the eight key areas of sports management practice: on-field performance, financial management, event management, facility management, human resource issues, marketing and sponsorship, the legalities of the sporting organisation, the structure of a sporting organisation. Developed as a text for use by students in sports administration courses or as a reference for practising sports administrators, Sports Management makes extensive use of case studies, checklists, worksheets, tables, diagrams and charts.BOB STEWART is Associate Professor of Sport Management at the Victoria University of Technology, and has extensive experience in sport as a first grade AFL player, board administrator and sports economist and historian. DR AARON SMITH lectures on all aspects of sports management at the Victoria University of Technology. He is a former state representative in Judo and Taikwondo, and has worked intensively with national sporting associations, government sport agencies, and local and professional sporting clubs.