Table of Contents

Introduction

1 Professionalism and the management of sport

2 The special features of sport

3 Strategic planning

4 Total quality management

5 Organisation culture and change management

6 Player management

7 Financial management

8 Marketing management

9 Facility management

10 Human resource managment

11 Legal management

12 Structure mangement

13 Event Management

14 Conclusion

About the Author

Bob Stewart and Aaron Smith are both lecturers at the Sport Business Unit of the Victoria University of Technology.