In 2006, Blake Mycoskie founded TOMS Shoes with a simple
business model: “With every pair you purchase, TOMS will give a
pair of new shoes to a child in need. One for One.” In 2011, TOMS
launched its second One for One product, TOMS Eyewear, which with
every pair purchased helps give sight to a person in need by
providing medical treatment, prescription glasses, or sight-saving
surgery. Mycoskie will be using 50 percent of his proceeds from
this book to create the Start Something That Matters Fund, which
will support inspired readers in their efforts to make a positive
impact on the world.
When Blake isn’t working at TOMS, he spends his time reading,
writing, fly-fishing, and participating in just about every board
sport.
“A creative and open-hearted business model for our times.”—The Wall Street Journal
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