Eric Ries is an entrepreneur and the author of the New York
Times bestseller The Lean Startup, which has sold over one million
copies and has been translated into more than thirty languages. He
is the creator of the Lean Startup methodology, which has become a
global movement in business, practiced by individuals and companies
around the world.
He has founded a number of startups including IMVU, where he served
as CTO, and he has advised on business and product strategy for
startups, venture capital firms, and large companies, including GE,
where he partnered to create the FastWorks program. Ries has served
as an Entrepreneur-in-Residence at Harvard Business School, IDEO,
and Pivotal, and he is the founder and CEO of the Long-Term Stock
Exchange.
“Eric Ries just might be the new Peter Drucker. This masterpiece
unpacks what it takes to achieve innovation at scale in modern
organizations. Ries provides leaders the right mindset and
methods for building big organizations where people work much as
entrepreneurs do in the best little startups.”
-Robert I. Sutton, Professor of Management Science and Engineering
and Professor of Organizational Behavior at Stanford, co-author of
Scaling Up Excellence, author of The Asshole Survival Guide.
"Startups are experiments -- some are successful, some aren't, but
they're the best way to bring new ideas to market. So how can a big
company become more startup-like... or revive the focus and spirit
that birthed it in the first place? Building on his revolutionary
lean startup work, but applied to big companies, Ries' book shows
you how."
-Marc Andreessen, co-founder and partner at Andreessen Horowitz
“I have witnessed firsthand how Eric Ries weaves the impact of lean
start up methods with speed and scale into a big company. The
Startup Way is an indispensable resource for companies, big
and small, looking for faster, more sustainable ways to grow.”
-Beth Comstock, vice chair of GE
“Any leader looking to be on the cutting edge needs to ponder the
lessons in this important book. Eric Ries demonstrates once again
that the best ideas are both fresh and common sense once presented.
An essential blueprint for modern companies—from large corporations
to family businesses or nonprofits—for decades to come.”
-Lawrence Summers, University Charles W. Eliot professor and
former U.S. Treasury Secretary
“Continuous innovation is the key to long-term impact and success.
Eric shows how organizations of all kinds—not just startups—can be
built to learn and adapt. In the pivot-or-perish networked world of
twenty-first-century business, this is mission critical
reading.”
-Reid Hoffman, co-founder of LinkedIn and co-author of the
#1 New York Times bestsellers The
Alliance and The Startup of You
“Organizations are normally where entrepreneurship goes to die, but
Eric Ries has the master plan for breathing new life into them.
This is a remarkably useful playbook that every business,
government, and nonprofit needs to ignite the spark of innovation
and fuel the fire of change.”
-Adam Grant, New York Times bestselling author
of Originals, Give and Take, and OPTION B with
Sheryl Sandberg
"My research has focused on what causes established companies to
maintain success, and The Startup Way provides practical guidance
on how to do just that."
--Clay Christensen, Kim B. Clark Professor of Business
Administration at Harvard Business School
"The Startup Way creates a vision and blueprint for a new form of
management which combines entrepreneurial and general
management skills and practices. The inspirational examples across
multiple, diverse organizations show that integrating the
highly iterative, experimental mindset and skills of start-ups into
established organizations is key to unlocking continuous innovation
and sustainable growth… Provides clear and useful guidance for
tackling the toughest challenges.”
--Kathy Fish, CTO, Procter & Gamble
“To succeed in the Third Wave, an era where technology will disrupt
everything from education to healthcare, companies will need new
tools and approaches. Eric Ries provides a road map for companies
on how to use entrepreneurial principles to achieve
transformational growth.”
-- Steve Case, former Chairman of AOL Time Warner and author of the
New York Times bestseller The Third Wave
“The Startup Way is a wonderful decoder ring for those seeking
to create, nurture, and sustain entrepreneurial thinking in
companies at any size and scale. Rich with case studies showcasing
real world applications and lessons learned, The Startup
Way builds on the proven techniques from The Lean
Startup with the next generation of best practices for
companies of all sizes and industries.”
-Brad D. Smith, chairman and CEO of Intuit
“A fascinating, supremely useful read. On the foundation of his
transformational The Lean Startup, Eric Ries has built a compelling
case for organizational entrepreneurship to enable continuous
transformation at scale. As he convincingly argues, it is not
for every organization – only those that hope to survive and
succeed in today’s environment.”
-General Stanley McChrystal
“The Startup Way teaches companies of all sizes how to effectively
incubate and maintain an entrepreneurial culture through growth by
allowing employees to find their inner entrepreneur. A must read,
especially, by all leaders burdened by legacy organizational
baggage and processes.”
--Aaron Levie, co-founder and CEO, Box
"If The Startup Way can transform the federal government
-- and it has -- it can transform your company. For everyone who's
thought 'there has to be a better way,' here's your proof and a
playbook to make it happen."
--Jennifer Pahlka, Founder and Executive Director, Code for
America
"Big companies are struggling as never before. They need a brand
new stem-to-stern game plan, and they get exactly that in Eric
Ries' new book The Startup Way. It keys off The Lean Startup and
makes a great leap forward. The game plan Eric suggests is 'not
optional' for our bumbling big outfits. Well done!"
-Tom Peters
“As someone who is deeply committed to the public sector, I was
heartened to see that the entrepreneurial principles and practices
that Eric Ries describes in his new book, The Startup Way, apply
equally effectively to governments and nonprofits, as well as for
established for-profit businesses. If you want to visit the future
of the modern organization, read this compelling book.”
--Gavin Newsom, Lieutenant Governor of California
"In The Startup Way, Eric Ries uses his years of work with
companies like GE and Toyota to show us what the company of the
future will look like. If you want to know how companies can become
more agile, more innovative, and more resilient in the face of
today’s relentless pace of change, this is the book for you."
-Arianna Huffington, founder of The Huffington Post and
founder and CEO of Thrive Global
“The American economy relies on a startup culture to create new
goods and services, provide job opportunities, and raise living
standards. Eric Ries’s The Startup Way provides a compelling
roadmap to guide all organizations – old and new, big and small,
high-tech and low-tech – to build a startup culture to experiment,
iterate and innovate.”
-Alan Krueger, Chairman of the President’s Economic Advisers under
President Obama and Bendheim Professor of Economics and Public
Affairs at Princeton
“A twenty-first century toolkit that will allow any company
to flourish.”
–Ron Conway, founder and co-managing partner of SV Angel
“People tend to associate the term ‘startup’ with a uniqueness that
assumes a culture of creativity, innovation, and continuous
learning. But as Eric Ries’ shows, you don’t have to fit the mold
of a typical Silicon Valley start-up to prioritize learning over
perfection, and create a culture where making mistakes is not just
accepted, but encouraged. The Startup Way presents a new vision for
what a modern company can, and should, look
like.”
--Reshma Saujani, founder of Girls Who Code
“In The Startup Way, Eric Ries offers leaders across the public,
private and non-profit sectors a road map for managing continuous
innovation, regardless of organizational size or complexity. As
someone who helped introduce some of these practices to the U.S.
government, I’ve seen firsthand the improvement in people's
lives.”
--Aneesh Chopra, former U.S. CTO
“Eric Ries does it again -- brilliantly. In his new book, The
Startup Way, Ries argues that established businesses need to build
a new entrepreneurial capability in order to innovate continuously.
Most large companies are missing this fundamental piece of the
corporate innovation puzzle. Neglect his advice at your
peril.”
-Thales Teixeira, Associate Professor of Business Administration at
Harvard Business School
"A future classic, a book that will inspire thousands of companies
to leap into a much needed re-invention."
-Seth Godin, author of Linchpin
“In The Startup Way, Eric Ries applies the secrets of Silicon
Valley to established companies in every industry. The fact is,
today, every one of us is in Startup mode. Every leader and
aspiring leader should read this eye-opening book.”
-Marshall Goldsmith, author of the #1 bestselling Triggers,
and What Got You Here Won’t Get You There
"Eric brilliantly describes the limitations of old management
thinking in a time where competitors bring out new products an
order of magnitude faster than legacy companies. The Startup
Way describes how to foster entrepreneurial leadership essential to
corporate survival in the 21st century."
-Jeff Sutherland, co-creator of Scrum Inc. and author
of SCRUM: The Art of Doing Twice the Work in Half the Time
“Eric Ries shows that entrepreneurial management is a key to
success in this fast-changing world. At ING we’ve embedded
lean startup principles into the way we innovate, The Startup Way
brings new and valuable insights"
-Ralph Hamers, CEO of ING Group
"Eric has done it again! Every company can benefit from these
startup principles -- and should -- because if they don't, a
startup is probably going to drink up all their milkshake. This is
the internet revolution and if your company isn't adapting to The
Startup Way, it's failing."
- Alexis Ohanian, cofounder of Reddit & Initialized Capital,
bestselling author of Without Their Permission
“The most important companies in the world were not built in a day.
Companies like Facebook, SpaceX, and AirBnB did not stop after
their first successful product. They continued to innovate, even in
the face of extreme competition from startups. As a long term
investor, I look for companies that can maintain that innovative
edge over the course of decades. This book gives the blueprint
essential to creating and sustaining that innovative culture
regardless of the size of the company.”
-- Brian Singerman, Partner, Founders Fund
“There's a lot of talk about the need for more
entrepreneurship in today's changing economy. But there isn't a lot
of real insight about just what that means. The Startup Way is the
toolkit every business needs to make itself both more
entrepreneurial and more effective.”
-- Tim O’Reilly, CEO O’Reilly Media
"The problem with many 'how-to' books is that they don't really
answer on the promise of teaching us how to. Not so with Ries' new
book: this book is born out of the real world of application. It
teaches line by line the path to put lean thinking to work in order
to produce breakthrough results in culture and growth."
-- Greg McKeown, the author of the New York Times Bestseller,
Essentialism: The Disciplined Pursuit of Less
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