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Stories for Work


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Table of Contents

About the author ix Acknowledgements xi Introduction xiii Part I: Shaping your stories 1 1 The science of storytelling 5 2 Four types of stories you need in business 15 3 How to find stories for work 23 4 How to construct and share your stories 33 Part II: Sharing your stories 43 5 Stories that work for presentations 47 6 Stories that work for change 55 7 Stories that work for sales 65 8 Stories that work for values and vision 75 9 Stories that work for your personal brand 85 10 Stories that work for coaching 97 11 Stories that work for job interviews 105 12 Stories that work for newsletters and blogs 115 Part III: Storytelling case studies 125 13 Australia Post case study 129 14 Bupa case study 139 15 Spark case study 151 Conclusion 163 Next steps 167 Index 169 Connect and share 175

About the Author

GABRIELLE DOLAN is a global thought leader on authentic leadership and storytelling. She works with high-profile leaders from around the globe, helping them to become better leaders and communicators using the art of business storytelling. She is the best-selling author of Ignite: Real Leadership, Real Talk, Real Results and co-author of Hooked: How leaders connect engage and inspire with storytelling.

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