A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story.
Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers' Program. She lives in Santa Monica, California.
“Since ancient times (and childhood bedtime, for that matter),
we’ve known that stories are humans’ most compelling force. Now,
in Story or Die, Lisa Cron masterfully shows you how to
turn your stories into an unstoppable force of persuasion.”—Jay
Heinrichs, author of Thank You for Arguing
“Lisa Cron is authoritative, compelling, and always worth listening
to. If storytelling is important to your work in any
way, Story or Die is essential reading.”—Andy Goodman,
director, The Goodman Center
“Lisa Cron has studied the science and architecture of powerful
stories for decades. In Story or Die, she translates her
knowledge into a compelling storytelling guide for anyone with an
idea to spread or a cause to advance. If you want to change how
others see the world, then this book will show you how.”—Bernadette
Jiwa, creator of The Story Skills Workshop
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