Table of Contents

Introduction; A framework for strategic management; The big questions in strategic management; Where is the organization now?; What options open are possible for this organization?; What is the best way forward for the organization?; How can this be achieved?; The models and theories of strategic management; Defining and analyzing industries and organization environments; Strategic management style and organization structure; Financial analysis and appraisal; Portfolio Analysis; Dimensions of product and service advantage; Capabilities and competencies: sources of market advantage; Using the supply chain to get competitive advantage; Dominant logic, paradigms and strategic effectiveness; Strategy development process; Managing change and organization leadership; Using a balanced score card; Developing a business plan; Software support for strategic analysis; Case studies and their analysis; How to analyze case studies; William Morrison Supermarkets PLC; AB Machine Tools; Alpha Toiletries; Delamere Pottery; Snacks and Nibbles; References; Index.

Promotional Information

* A unique approach with a 'road map' in the first section providing key questions to be asked
* Provides a clear and robust framework for carrying out strategic analysis
* Ideal for students tackling case study analysis
* CD-ROM included