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Table of Contents

Acknowledgments Introduction Chapter 1. New Shores: Creating a Biography on the Fly Chapter 2. Portrait of the Young Engineer as an ArtistChapter 3. The Artist (and Others) Shape the Things to Come Chapter 4. Birth of a Salesman: Cold Calls, Clients, and Creativity Chapter 5. Big Engines: Emergence of a Design Genius Chapter 6. Constructing an Image while Building a Business Chapter 7. Engines of Industry: Tractors, Tour Buses, and Ships Chapter 8. Studebaker Beginnings: Internal Combustion, Internal Dissention, External Design Chapter 9. The Starliner Coupe: Studebaker's Breakthrough Design Chapter 10. Avanti: Car Design Leaps Forward Chapter 11. Becoming a Businessman: Building an Industry Chapter 12. The Sales Curve Wanes Chapter 13. The Long Road Down Chapter 14. Legacy Notes Bibliography Index

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The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste.

About the Author

John Wall, a former journalist, spent 23 years as a higher education public relations specialist at Penn State University and Juniata College.


This book adds another important chapter to the legendary work of the man who essentially created the field of industrial design, thus making the corpus of his career's work available to a new generation of readers. -- Ed Garten * Society of Automotive Historians Journal *

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