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Street Smart Franchising
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Table of Contents

Part One: What You Need to Know Before

Chapter 1. What's a Franchise? 3
Chapter 2. Why Should I Invest in a Franchise? 22
Chapter 3. Understanding Your Behavior Style 34
Chapter 4. What Does Winning Look Like? 59
Chapter 5. What Does It Take to Win
Chapter 6. The Learning Curve of a Franchisee 98
Chapter 7. The Evolution of the Franchisee
Chapter 8. The Four Franchise Cultures

Part Two. Investigating Franchises 155

Chapter 9. Locating Franchise Opportunities 157
Chapter 10. Following a Six-Step Franchise
Conclusion 223
Index 227

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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