G. Elliott Morris is a data journalist for the Economist, where he writes about American politics and elections. He lives in Washington, DC.
"Poll-bashing is fashionable, but G. Elliott Morris astutely
exposes why they go wrong and how to fix them—to reinvigorate our
democracy. The book reads like a suspenseful whodunnit, tragedy and
love-story for data. Packed with surprising history, fresh insights
and wise reforms, this is a landmark work that everyone who cares
about society and politics must read."
*Kenneth Cukier, co-author of The New York Times bestseller Big
Data*
"In this lively story of the struggles and successes of polling
from Gallup to the present day, Morris makes a convincing case that
the measurement of public opinion is a key component of modern
democracy"
*Andrew Gelman, Higgins Professor of Statistics, Columbia
University*
"In this short, valuable guide, G Elliott Morris gives us a brief
history of how polls came to play such an important role in
politics, and how they work."
*Sam Freedman - The Guardian*
"A lively new book... Polling is flawed, and some of those flaws
seem unfixable. But Mr Morris’s repeated refrain is that the
critics of opinion surveys overstate their case. If you think polls
can mislead, just try understanding the electorate without
them."
*Tim Harford - The Economist*
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