Table of Contents

Foreword by Ted Sann and Phil Dunsenberry Introduction PART ONE: THE BIG PICTURE 1 In the Beginning 2 1984: The Big Bang 3 The Eighties 4 The Nineties PART TWO: THE ARENAS 5 This Bowl's for You 6 Roll 'Em 7 Sneaker Wars: Going Toe-to-Toe 8 End Runs 9 Food Fight 10 Money Plays 11 Some Surprising Plays 12 Monkey Business: Sex and Animals PART THREE: FAST FORWARD 13 Tech Tsunami 14 The Dot-Com Bowl 15 The Calm...and Then the Storm 16 For Those Who Think Young 17 2003: Short of the Goalposts